New York University media studies professor Mark Crispin Miller began compiling a book about the humorous speech patterns of George W. Bush in the latter part of 2000. Intending to write a funny book, Miller's view of Bush changed the deeper he got into the subject. Was Bush using his bumbling speech pattern as a shield to maintain an image that was useful in transmitting an image to the public and the press? In fact , Miller found out, that Bush was quite capable of being eloquent depending on the topic. The author writes that Bush's image as a "likeable" fumbler has shielded him from criticism over his controversial policies. Miller's book touches on many subjects: comparing news coverage of the Bush and Clinton administrations, image-making, "likeability", propaganda and the debate over whether the mainstream media leans left or right.

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