Unprecedented campaign begins against global warming

03/31/08 Mitch E. Perry
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In what is being called one of the most ambitious and expensive public advocacy campaigns in U.S. history, former Vice President Al Gore this week will launch a $300-million campaign designed to mobilize citizens to push for major reductions in greenhouse gas emissions.

The campaign will be run by Gore’s Alliance for Climate Protection, which he helped create a year ago. Cathy Zoi is the CEO for the Alliance for Climate Protection. Prior to that, Zoi spent two decades in the energy and environmental sectors in both the U.S. and Australia.

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