Florida Department of Transportation in the midst of pedestrian awareness campaign listen08/13/12 Olivia Kabat
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The Florida Department of Transportation recently launched a new awareness campaign to improve pedestrian safety. The Alert Today, Alive Tomorrow campaign aims to reduce pedestrian and bicycle fatalities in Hillsborough and Miami-Dade Counties.
For the next four weeks, the Florida Department of Transportation is partnering with local law enforcement to raise public awareness about pedestrian safety. Kris Carson, Florida Department of Transportation spokesperson, says nearly a quarter of traffic crashes involve bicyclists and pedestrians.
“Basically we’re trying to do something about our pedestrian safety problem in the Tampa Bay area. We have one pedestrian that dies every five days. Our number is actually double the national rate in terms of pedestrian fatalities. So we’re just trying to get the word out through this education campaign to hopefully save lives.”
According to Carson, they’ll get the safety message out to citizens in a variety of ways.
“We’re getting the word out through the media, through social media. You’ll also see bus advertising and outdoor advertising, things like that. We also have a separate group that goes around and gives different talks to any group that will essentially listen. That’s a big part of our awareness as well, the education to folks. We’ll let them know basic things like how to use a crosswalk, use common sense, cross at crosswalks, and even for motorists of course to make sure that they stop on red before they turn right, things like that.”
Carson said the Florida Department of Transportation believes safety doesn’t happen by accident.
“Just trying to do a pilot campaign to see how well the public reacts to it to see if we can get some of our number down with the pedestrian fatalities and also educate our motorists as well.”
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