Get to know 88.5 FM's new station manager, Sydney White listen06/21/12 SeÃ¡n Kinane
WMNF Drive-Time News Thursday | Listen to this entire show:
WMNFâ€™s new station manager Sydney White started his work here this week. Hereâ€™s a quick introduction to White, whose career has spanned from public radio and television to commercial media. We asked him about what kind of future he envisions for the station and about his background.
On Saturday 88.5 FM is hosting an open house and potluck to meet Sydney at our studio, 1210 E Martin Luther King Jr. Boulevard in Tampa, beginning at 1 p.m. It will be followed by an all-station meeting.
Sydney O. White, Ph. D biography:
Sydney has 30 plus years in public media, including ten years in public television, sixteen years with National Public Radio and three years at the Corporation for Public Broadcasting; His professional history include various positions in Stations Projects Management, Manager, Marketing and Station Relations and Station Services Consultant at NPR; Director of Marketing and Development at WHMM-TV; and twelve years producing and hosting programs for community radio station WPFW-FM, Washington DC.
Sydney has a solid background in broadcast leadership and management, with strong emphasis on developing and implementing effective business plans, step-by step assessment and valuation of broadcast facilities, broadcast project management; clear understanding of digital opportunities and applications in public engagement, digital asset management, marketing, underwriting, federal/quasi-federal agencies grants submission process and management, financial management, allocation and management of human capital and, application of FCC, FAA and OMB policies to public media.
While serving as NPRâ€™s in-house consultant to member stations and to new stations seeking to join the network, Sydney worked diligently with stations to ensure that they were in compliance with FCC and other federal and state operating guidelines. In addition, he assisted in development of the stationsâ€™ own operating philosophy and management strategies â€“ based around a few common principles â€œbroadcast or write nothing that you cannot defended; cover, write and present every story with the care that you would want if the story was about you and, at all times be very clear about the content â€“ is it news? Or, is it entertainment? Finally, manage in a way that raises the performance level of the entire organizationâ€
Sydneyâ€™s other experiences include broadcast management, programming and planning consultant for the Caribbean Satellite Network, a cable television channel, assignment desk assistant/desk editor at WDVM-TV (now WUSA, Washington DC) and program producer-host at WONY-FM, Oneonta, NY.
Sydney holds certification in broadcast management from graduate programs offered by the Michael G. Foster graduate school of business at University of Washington, Seattle, WA; and from Georgetown Universityâ€™s McDonough School of Business, Washington DC. He is a 2006 graduate of the National Association of Broadcasters (NAB) leadership and management intensive training program - a program which focuses on the unique process of assessing, acquiring, operating and managing radio and television stations. The one year program consist of seminars conducted by broadcast CEOs, CFOs, station owners, policy makers, regulators and other senior level broadcasters, and is designed for aspiring broadcast leaders, owners and CEOs.
Sydney holds a BS degree [State University of New York] and graduate degrees in Mass Communications Research (MA) and Telecommunications Policy and Administration (Ph.D.) [Howard University].
Sydney is currently a member of the Washington Association Black Journalists [WABJ] and the National Association of Black Journalists (NABJ) and has worked on several policy-focused projects with the Minority Media Telecommunications Council.