The New Science of Political Campaigns

09/18/12 Robert Lorei
Radioactivity: Live Call-In (Thursday)


Good morning- welcome to Radioactivity. I’m Rob Lorei. Coming up today- we’ll hear about the latest in the science of running political campaigns—and it’s way beyond TV ads…. We’ll also hear about the ties between the religious Right in this country and the film that has angered some people in the Muslim world. But first several listener comments about yesterday’s call-in shows… we’ll hear some comments about voter suppression, the sabre rattling for war with Iraq and the influence of the Religious Right here in this country… Tape Our first guest is Sasha Issenberg, in his new book The Victory Lab: The Secret Science of Winning Campaigns he writes:

"Over the last decade, almost entirely out of view, campaigns have modernized their techniques in such a way that nearly every member of the political press now lacks the specialized expertise to interpret what's going on. Campaign professionals have developed a new conceptual framework for understanding what moves votes. It's as if restaurant critics remained oblivious to a generation's worth of new chefs' tools and techniques and persisted in describing every dish that came out of the kitchen as either 'grilled' or 'broiled.'"

Sasha Issennberg joins us now…..


SASHA ISSENBERG is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for George and Philadelphia magazines. He is the author of The Sushi Economy. He has a new column at Slate called "The Victory Lab" that covers much of the book's focus.He lives in Washington DC and Philadelphia. Visit: The Victory Lab Follow Sasha @Victorylab

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