Facebook rules in new UT study

06/09/09 Mitch E. Perry
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The web analytics firm Compete is reporting that U.S. traffic to the social networking site Facebook has increased nearly 8 percent in the past month; more than 113 million people in the U.S. have interacted on the site.

The data also shows that MySpace continued to drop in popularity, while the media sensation Twitter’s growth has flattened. Facebook’s popularity led a University of Tampa instructor to conduct an analysis of its users, keying in on the privacy, or lack thereof.

Dr. Natasha Veltri is as assistant professor of information and technology management at UT. She recently surveyed some 254 Facebook users and found that 71 percent were concerned that the information they provided on the network would be used for commercial purposes, while 80 percent said they were worried that information could be used by government agencies or human resources departments.

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