Poynter Institute points way for newspapers by Mitch E. Perry

10/18/06

In the past few years, much has been written about how the tenuous future of the U.S. Newspaper Industry. Yesterday, the London Financial Times took a look at 2 of America’s finest newspapers, and how they’re currently coping with a changing industry.

The story looked at the Los Angeles Times, where the staff last month rebelled against a distant corporate owner. And there is Chicago, home to that same owner, the Tribune Company, where a special committee is considering breaking up the group’s newspaper and television properties to satisfy frustrated shareholders.

The Financial Times compared the LA Times with the St. Petersburg Times. . Unlike most US papers, the St Petersburg Times is not part of a big, publicly held corporation. It is controlled by a local non-profit foundation, the Poynter Institute.

The paper has poured millions into long-term projects, such as the launch two years ago of a free weekly paper, TBT. And it has just spent $25m upgrading printing facilities and plant in the past three years.

Earlier this week, WMNF spoke with the Times Executive Editor, Neil Brown, to discuss some of these new changes – including how they’re coping with the increasing popularity of the Internet, where a site like Craigs List has hurt newspapers signficantly by reducing the amount of advertising listings (roll tape#1 o.q.�the one main newspaper each day�)

That’s Neil Brown, Executive Editor of the St. Petersburg Times…He spoke to WMNF on Monday Morning about the new changes in design with the paper.

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